Around 50 years ago, in the 1960’s, Takuya Okada, then president of JUSCO (Current Aeon) and currently Aeon Honorary Chairman and Advisor, noticed that the Nandina Heavenly Bamboo flowers in the garden of his home in Yokkaichi city, Mie prefecture has stopped blooming. He assumed that was a result of the earth’s changing environment. He also felt a sense of crisis, realizing that the pollution accompanying economic growth would create social problems and that the loss of nature’s richness would be connected with a loss of sources of wealth. As a retailer, we considered what we should do. Based on our reflection, we started the tree planting activity in 1991. Aeon's tree planting, which has been promoted along with our customers around the world, celebrated its 25th anniversary in 2016. From now on as well, Aeon will continue to do tree planting activities that lead to the future.